How Japanese “Mottainai” not “austerity rather consciousness” can drive social changes.
Conservation, warming, pollution are huge-but what can I do? It asks so much. Wait-really?
The word “MOTTAINAI” is now attracting the world’s attention.
When Ms. Wangari Maathai, the first African woman to receive the Nobel Prize, learned about the Japanese word and philosophy “Mottainai” in…